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9-615-044
2015/01/05
Bernstein, Ethan S.;Buell, Ryan W.
Operations management
16p
2015/10/20
2005
- 2005
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The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. Given previous leaders'' failed attempts to fix Tessei''s problems with increased managerial monitoring and controls, Yabe seeks a creative approach to overcome the motivation, capability, and coordination challenges facing his organization. Like many contemporary leaders, he selects transparency as his tool. He is, however, unique in adopting a highly nuanced approach to implementing transparency. In the process, he not only leads a fantastic organizational turnaround but even helps to make otherwise ""dirty"" work more meaningful for Tessei front-line employees. The case therefore presents students, particularly in leadership, organizational behavior, operations management, and service operations courses, with an opportunity to think through how a well-crafted transparency strategy can act as a powerful leadership tool. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
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Change management;Human resource management;Leadership and managing people;Operations and supply chain management;Organizational culture;Process management;Service delivery
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Case Teaching Note, (5-616-031), 31p, by Ethan S. Bernstein, Ryan W. Buell; Video Short, (7443), 0p, by Ethan S. Bernstein, Ryan W. Buell; Video Short, (7631), 0p, by Ryan W. Buell
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